Nusa Dua Resort is the first international-standard integrated tourist resort in Indonesia, developed based on a master plan. The planning of Nusa Dua Resort fully took into account the impact on local circumstances and the surrounding communities in economic, cultural, social and environmental terms.
Ranging from the initial planning to operation, all main and auxiliary components of Nusa Dua Resort have an important role in maintaining and even strengthening the integrity and emotional image of Nusa Dua Resort continuously and consistently. In these efforts need to be prioritized complementary nature, support and interdependence between existing components.
The typical image or identity of Nusa Dua Resort is based on a culture and environment with a touch of Bali. In the increasing competition between the world’s tourist destinations, Nusa Dua Resort has demonstrated the ability to prevail, even to the point of being ranked third in World Tourism Organization (WTO) assessment of the world’s six best resorts. This positive image needs to be continuously maintained and even strengthened.